Adams Golf Takes the Next Step in Hybrid Technology…

Adams-Golf-Release---Idea-a12OS

With the Introduction of the Idea a12 OS Hybrid Irons and the Idea a12 Hybrids.

PLANO, TEXAS, September 16, 2011 – Adams Golf (Nasdaq: ADGF), the category leader in hybrid iron technology, today introduced the best performing and easiest-to-hit hybrid iron set ever – the Idea a12 OS Irons.  The a12 OS Irons feature deep undercut cavity-back irons, redesigned Transitional Hybrids (patented) as well as hybrids utilizing Velocity Slot Technology for the first time.  These fine clubs will be available at select retailers beginning early October.

The newest generation of the Idea family, the Idea a12 OS hybrid irons are built with ultra thin faces, perimeter weighting and low CG’s throughout the set.  For the first time in a hybrid club, the Idea a12 OS hybrid utilizes Velocity Slot Technology to produce a spring-like effect across the entire face, which improves forgiveness and increases launch angle without increasing spin; this combined with the ultra thin face produces higher ball speeds increasing distance.  The Idea a12 OS set also includes redesigned Transitional Hybrids with a “Truss Back” design allowing more weight to be distributed to the perimeter of the club lowering the center of gravity making them optimally suited for bridging the gap between the hybrids and the deep undercut cavity-back irons of the set.

“Engineers have long been trying to increase launch angle and ball speed without increasing spin rate with little success,” said Michael Vrska, Director of Product Development at Adams Golf. “However, the spring-like effect produced across the entire face by the Velocity Slot Technology does just that, giving golfers increased distance, optimized launch and improved forgiveness.”

The standard men’s and senior sets are composed of three hybrids (4, 5, 6) featuring Velocity Slot Technology, two patented Transitional Hybrids (7, 8 ) with the “truss back” design, and three deep undercut cavity-back irons (9, PW, GW).  The set utilizes Grafalloy Pro Launch Blue graphite shafts or True Temper Performance steel shafts and Adams Tour Elite grips produced by Lamkin.  The Idea a12 OS set will have an MSRP $699.99 with steel shafts and $799.99 with graphite shafts and will be available in both right and left handed.  The set can be tailored to a specific player’s needs by adding additional hybrids (2, 3, 7), transitional hybrids (5, 6), or irons (SW, LW) through custom order.

Adams Golf also developed the Idea a12 OS Irons for women.  While utilizing the same technologies found in the men’s sets, the Women’s Idea a12 OS Irons were built with dedicated tooling and modified specs to make them better performing for women golfers.  The standard women’s set is composed of three hybrids (4, 5, 6), two patented Transitional Hybrids (7, 8), and three cavity-back irons (9, PW, SW).  The women’s set has a sandstone finish and utilizes a matching Idea Ultra-Lite High Launch graphite shaft.  The Women’s Idea a12 OS will have an MSRP of $799.99.  The women’s set can also be tailored to a specific golfer’s needs by adding additional hybrids (3, 7) or cavity-back irons (GW, LW).

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