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American Dream – How Edwin Watts turned a small pro shop into a golf equipment dynasty

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In 1968, Edwin Watts was a 23-year-old assistant professional at a municipal golf course in Fort Walton, Fla., when he was suddenly handed the head professional job. At the time, there wasn’t a great deal of golf in the region, located on the Florida Pan handle about half way between Tallahassee and Mobile, Ala. There were even fewer places to purchase golf equipment. So the young Watts decided to try and take the small pro shop that he inherited along with his new job to the next level. It worked. By the time Watts sold his company in 2003, it had grown to approximately 65 stores spread across the south eastern portion of the United States. Today, Edwin Watts Golf still bears its founder’s name, but it’s now an integral component of Worldwide Golf Shops, which purchased the chain in its largest acquisition to date in December, 2013. “Edwin thought something was missing in the area,” said Kerry Kabase, a Worldwide Golf Shops consultant who began working for Watts in 1978. “He wanted something that not only offered a good selection of clubs, but also apparel and shoes, basically a full service golf shop. that concept hadn’t really taken off yet.” Watts’ shop grew and he gradually came to the realization that a golf store didn’t have to be located on a actual golf course, but could be housed in a stand-alone building. He and his brother opened up another shop in Memphis, Tenn., and then “started picking off areas in the southeast, one at a time,” Kabase said. “It was a slow process because he wasn’t that financed, but when he had enough money to open, he did. And they turned out to be very successful.” By the time Watts sold the company to a private equity firm in 2003, it had grown to dozens of stores, Kabase said. Though Edwin Watts Golf is now part of Worldwide Golf Shops (it currently has 48 stores from Texas to Florida and as far north as Missouri) Kabase said it was a perfect marriage. And what of the man whose name is still affixed to the brand? He’s still around and still making a difference in golf. Kabase said that several years ago, a golf course in Watts’ community was about to be sold to a developer who was going to build on it. Watts got a group of friends together and decided to buy it. “They figured they would buy it themselves and keep the course in the neighborhood,” and Kabase of Shalimar Pointe Golf Club. “And it’s never been more successful.”

Visit www.Edwinwattsgolf.com for your golf needs!