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Kyle Stanley

Congratulations to Kyle Stanley for a Great Comeback…Well Deserved!

On one of the biggest sports days of the year, Titleist Brand Ambassador Kyle Stanley charged to a victory more than worthy of Super Bowl-sized acclaim.

One week after finishing runner-up in a playoff at the Farmers Insurance Open, Stanley, 24, came from eight shots back Sunday at the Waste Management Phoenix Open to earn his first PGA Tour victory, authoring a story of perseverance that golf won’t soon forget.

“I just tried to focus on playing golf,” said Stanley, who combined with Titleist Brand Ambassador Kieran Pratt and Pro V1x loyalist Paul Lawrie to sweep the three events played last weekend across the worldwide professional tours.

“I knew I was playing well coming into this week,” Stanley said. “I think the biggest challenge was seeing if I could put last week behind me. I think I did.”

Trusting a Pro V1x golf ball and bag full of Titleist equipment, including a new set of Titleist MB (712 Series) irons, Stanley closed with a bogey-free 6-under 65 for a 15-under 269 total and one-shot victory, leading a 1-through-7 finish for Titleist golf ball players.

Fellow Titleist Brand Ambassador Ben Crane (Pro V1x) finished runner-up after a final-round 5-under 66. He was followed by Spencer Levin (3rd, Pro V1x) and Titleist Brand Ambassadors D.J. Trahan (4th, Pro V1x), Brendan Steele (5th, Pro V1x) and Kevin Na (5th, Pro V1x), and Pro V1x loyalist Bubba Watson (5th).

A total of 92 players in the field at TPC Scottsdale relied Titleist golf balls for their success, more than eight times the nearest competitor with 11 and more than all competitors combined. Titleist was also first in irons sets (39); sand, lob and approach wedges (128); and putters (59).

Stanley’s victory in the desert was highlighted by both power and precision, not to mention some grit and determination.

At the par-5 13th, Stanley ripped a 376-yard tee shot with his 910 driver and hit his Titleist MB 9-iron to 20 feet to set up an eventual two-putt birdie. On the par-4 14th, he drove his Pro V1x golf ball 325 yards down the middle of the fairway, pitched to 12 feet and rolled in the birdie putt with his Scotty Cameron Timeless GSS.

On the par-4 17th, Stanley used his Vokey Design Spin Milled 56•14º wedge to hit a highlight-reel recovery shot from beneath a cactus (see video below), and two-putted for par. Stanley, who hit 89 percent of his greens in regulation Sunday, sent his approach shot on the par-4 18th to 12 feet above the hole. He two-putted for the one-shot victory.

“You know… this week I just kind of tried to just let it happen, not think about it, and just focus on things that I could control,” said Stanley.

Two weeks ago, Stanley paid a visit to the Titleist Performance Institute in Oceanside, Calif., a short drive from Torrey Pines and the Farmers Insurance Open. There, he worked with Dr. Greg Rose on his alignment, getting himself squared up from what had become an open stance.

As a result of the realignment, Stanley lost some backspin with his Titleist 910D3 7.5º driver. Enter: Senior Club Fitting Analyst Dino Antenucci, who changed Stanley’s driver head from 7.5º to 8.5º, keeping the SureFit Tour hosel in the A•1 position (standard loft, standard lie).

Immediately, Stanley had a better ball flight, more shot-shaping control and about 2,400 rpm of backspin.

Of course, the results speak for themselves.

Flick

Meet Jim Flick at Roger Dunn Golf Shops – West LA

Meet Jim Flick at our West Los Angeles Roger Dunn Store, 1801 So. Bundy Drive, LA 90025 on Wednesday, February 15, 2012 from 5 – 7 pm PT.

ABOUT JIM FLICK
Some people are natural-born teachers, and Jim Flick is certainly one of them. He has spent a lifetime dedicated to helping golfers become better players – from novices to some of the greatest champions of our time. Jim has been motivated and driven by his enthusiasm and love for the game of golf. His 31 years of experience with over 200 touring professionals has earned him the uncontested title of America’s Master Golf Teacher.

Jim feels that the teaching of golf has become much too complex and mechanical. The resulting confusion and tension lead to the deterioration of the player’s athleticism and ability to score. He also knows that golfers want help on a more personal basis, more short game training and more time on the golf course. While there are many ways to teach and play, time has shown that simplicity is best for most. Jim believes that the true art of teaching golf is in helping each student to better understand their challenges and to become their own coach thereby enabling the self-confidence and self-reliance to continue learning and improving long after the formal lessons.

Golf is a game of constantly making adjustments which requires a deep understanding of tendencies and habits. Even the best of players need another set of eyes from time to time. Jim provides that invaluable extra set of eyes through customized group instruction, individual instruction and corporate golf outings.
TEACHING BACKGROUND OF 50 YEARS:
• Club professional, 1954-1974
• Golf Digest Schools, 1972-1990
• Director of Instruction, 1976-1990
• Co-Founder Nicklaus/Flick Schools, 1991-2001
• Jim Flick Premier Schools, 2002
• ESPN Golf Schools, 2003

Brent Snedeker

Brandt Snedeker Wins 2012 Farmers Insurance at Torrey Pines

CONGRATULATIONS to Brandt Snedeker and the NEW Tour B330 for their first victories in 2012! In the same week the NEW Tour B330 series were unveiled in Orlando, FL, Brandt shot a -16 under with a -5 under 65 Sunday in La Jolla, CA to capture the Farmers Insurance Open title.

The Tour B330 has a NEW 6% softer Urethane cover for increased Spin Control to help Brandt stop his approach on 18 to within a foot for a crucial birdie forcing a playoff. The unique Dual Dimple technology enhances wind performance for longer distance and higher initial ball velocity.

To learn more about the B330 family, please visit www.Worldwidegolfshops.com.com.

Razr Fit

Callaway scores big on the 2012 Golf Digest Hot List

CALLAWAY GOLF’S 2012 PRODUCT LINE TOPS GOLF DIGEST’S “HOT LIST”

Callaway Earns More 2012 Medals than Any Other Club Manufacturer in Comprehensive Review

RAZR Fit Driver Named Editor’s Choice; Odyssey’s New Metal-X Line Dominates Putter Categories

CARLSBAD, CA, January 3, 2012 – Callaway Golf Company’s (NYSE: ELY) soon-to-be-released 2012products received an outstanding vote of approval from Golf Digest’s annual “Hot List” issue, arriving onnewsstands this week. The Hot List is a comprehensive golf equipment evaluation conducted by Golf Digest Publications’ 38-person team of equipment editors, scientists, low-, mid- and high-handicap playertesters, as well as golf retailers. Over the course of several months, 286 separate entries were submitted and evaluated for the 2012 Hot List. In the end, only a fraction received Gold and Silver Medaldistinctions, and Callaway Golf Company earned more of them than any golf equipment manufacturer.

Leading the charge was Callaway’s new RAZR Fit Driver, which earned a coveted Editor’s Choiceselection, was distinguished as the best in Performance among the 32 drivers that were considered, and earned top marks in Innovation and Look/Sound/Feel. “It was love at first smite,” said Golf Digest HotList judge John Strege, who added that the club was “Straight on two counts. Straight down the middle and straight into my bag.”

Also in the bags of elite Tour Pros such as Phil Mickelson and Ernie Els, RAZR Fit made a resoundingstatement last month on a grand stage when Callaway Staff Professional Alvaro Quiros rode Callaway’s adjustable driver to victory at the Dubai World Championship, averaging an incredible 312.7 yards perdrive. The much-anticipated RAZR Fit Driver will be available at retail on February 17.Callaway’s RAZR X Black™ Driver, also new for 2012, earned a Silver Medal in the 2012 Hot List, as well as high praise from the editors and testers. Player comments featured include, “it just crushes the ballwith a natural draw, and mis-hits are in a tight pattern.”…“The nice, powerful sound lets you know you’ve hit it well.”Callaway’s three new additions to the RAZR X® Family of Irons, RAZR XF™, RAZR X HL™ andRAZR X Black™, all earned Gold Medals. Callaway’s new RAZR X Black Irons earned a Gold Medal inthe competitive Game-Improvement Irons category, prompting one low-handicap player to comment,”Every shot felt pure.” RAZR XF captured Gold in the Super-Game Improvement Irons category andwas awarded 5-stars for Innovation. Golf Digest labeled RAZR XF “a technological tour de force.” Alsoin the Super-Game Improvement category, Callaway’s new RAZR X HL Irons prompted Golf Digest tooffer that “…you can hit it all over the face and still get a decent result.” Callaway’s original RAZR XIrons were a big hit once again, winning a Hot List Gold Medal for the second straight year.In the Putter categories, Callaway’s leading Odyssey® brand dominated the competition with theintroduction of its new line of Metal-X™ putters. Both the Blade and Mallet submissions for Metal-Xwon Gold Medals for Odyssey. More impressively, they both were distinguished as the very best inPerformance among the 92 models considered.-moreCallawayand Odyssey 2012 Products Top Golf Digest’s “Hot List” – Page 2Metal-X’s innovative face design combines a layer of dimpled aluminum with urethane to create anunmatched blend of great feel and pure roll. One low-handicap tester commented, “It has great pop to theball and a smoothness of roll unlike anything else. The balance is flawless.” Odyssey’s Metal-X line willbe on display at The PGA Merchandise Show in January and available at retail on April 13.Rounding out the Putter categories for Odyssey were Silver Medals in both the Blade and Mallet sets forthe premium ProType® Tour Series. The #1 Putter in Golf’s new 1025 carbon-steel offerings feature amilled face design and struck a chord with Golf Digest’s testers. “’Gorgeous’ is the first word that comesto mind,” said one player. Another added, “It feels completely weightless, and the ball tracks perfectlylike it knows where it’s going.”Adding to Callaway’s list were Gold Medals in the Fairway Woods and Hybrids categories. The newRAZR X Black Fairway Woods earned a Gold Medal and received a 5-star Performance rating. “Itinspires confidence at address, and it sounds great when you catch it off the grass,” said one panelist.RAZR X® and RAZR X Tour® Hybrids were also awarded with a Gold Medal and drew the followingpraise from Golf Digest: “It’s Callaway’s best hybrid ever.”Overall, Callaway and Odyssey won an industry-leading 16 Golf Digest Hot List Medals. The full list ofdistinguished products includes:GOLD MEDAL WINNERSDriversRAZR Fit *Editor’s Choice Recipient*Fairway WoodsRAZR X BlackHybridsRAZR X / RAZR X TourGame Improvement IronsRAZR X BlackRAZR XSuper Game Improvement IronsRAZR XFRAZR X HLBlade PuttersOdyssey Metal-XMallet PuttersOdyssey Metal-XSILVER MEDAL WINNERSDriversRAZR X Black- more -Callaway and Odyssey 2012 Products Top Golf Digest’s “Hot List” – Page 3Fairway WoodsRAZR FitHybridsRAZR X HLPlayers IronsRAZR X TourWedgesCallaway® ForgedBlade PuttersProType Tour SeriesMallet PuttersProType Tour SeriesHigh-resolution images of Callaway Golf products are available for download via the Media Centerportion of Callaway Golf’s website: www.callawaygolf.com/presscenter.About Callaway GolfThrough an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) createsproducts and services designed to make every golfer a better golfer. Callaway Golf Companymanufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, underthe Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countriesworldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.# # #