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Callaway scores big on the 2012 Golf Digest Hot List

CALLAWAY GOLF’S 2012 PRODUCT LINE TOPS GOLF DIGEST’S “HOT LIST”

Callaway Earns More 2012 Medals than Any Other Club Manufacturer in Comprehensive Review

RAZR Fit Driver Named Editor’s Choice; Odyssey’s New Metal-X Line Dominates Putter Categories

CARLSBAD, CA, January 3, 2012 – Callaway Golf Company’s (NYSE: ELY) soon-to-be-released 2012products received an outstanding vote of approval from Golf Digest’s annual “Hot List” issue, arriving onnewsstands this week. The Hot List is a comprehensive golf equipment evaluation conducted by Golf Digest Publications’ 38-person team of equipment editors, scientists, low-, mid- and high-handicap playertesters, as well as golf retailers. Over the course of several months, 286 separate entries were submitted and evaluated for the 2012 Hot List. In the end, only a fraction received Gold and Silver Medaldistinctions, and Callaway Golf Company earned more of them than any golf equipment manufacturer.

Leading the charge was Callaway’s new RAZR Fit Driver, which earned a coveted Editor’s Choiceselection, was distinguished as the best in Performance among the 32 drivers that were considered, and earned top marks in Innovation and Look/Sound/Feel. “It was love at first smite,” said Golf Digest HotList judge John Strege, who added that the club was “Straight on two counts. Straight down the middle and straight into my bag.”

Also in the bags of elite Tour Pros such as Phil Mickelson and Ernie Els, RAZR Fit made a resoundingstatement last month on a grand stage when Callaway Staff Professional Alvaro Quiros rode Callaway’s adjustable driver to victory at the Dubai World Championship, averaging an incredible 312.7 yards perdrive. The much-anticipated RAZR Fit Driver will be available at retail on February 17.Callaway’s RAZR X Black™ Driver, also new for 2012, earned a Silver Medal in the 2012 Hot List, as well as high praise from the editors and testers. Player comments featured include, “it just crushes the ballwith a natural draw, and mis-hits are in a tight pattern.”…“The nice, powerful sound lets you know you’ve hit it well.”Callaway’s three new additions to the RAZR X® Family of Irons, RAZR XF™, RAZR X HL™ andRAZR X Black™, all earned Gold Medals. Callaway’s new RAZR X Black Irons earned a Gold Medal inthe competitive Game-Improvement Irons category, prompting one low-handicap player to comment,”Every shot felt pure.” RAZR XF captured Gold in the Super-Game Improvement Irons category andwas awarded 5-stars for Innovation. Golf Digest labeled RAZR XF “a technological tour de force.” Alsoin the Super-Game Improvement category, Callaway’s new RAZR X HL Irons prompted Golf Digest tooffer that “…you can hit it all over the face and still get a decent result.” Callaway’s original RAZR XIrons were a big hit once again, winning a Hot List Gold Medal for the second straight year.In the Putter categories, Callaway’s leading Odyssey® brand dominated the competition with theintroduction of its new line of Metal-X™ putters. Both the Blade and Mallet submissions for Metal-Xwon Gold Medals for Odyssey. More impressively, they both were distinguished as the very best inPerformance among the 92 models considered.-moreCallawayand Odyssey 2012 Products Top Golf Digest’s “Hot List” – Page 2Metal-X’s innovative face design combines a layer of dimpled aluminum with urethane to create anunmatched blend of great feel and pure roll. One low-handicap tester commented, “It has great pop to theball and a smoothness of roll unlike anything else. The balance is flawless.” Odyssey’s Metal-X line willbe on display at The PGA Merchandise Show in January and available at retail on April 13.Rounding out the Putter categories for Odyssey were Silver Medals in both the Blade and Mallet sets forthe premium ProType® Tour Series. The #1 Putter in Golf’s new 1025 carbon-steel offerings feature amilled face design and struck a chord with Golf Digest’s testers. “’Gorgeous’ is the first word that comesto mind,” said one player. Another added, “It feels completely weightless, and the ball tracks perfectlylike it knows where it’s going.”Adding to Callaway’s list were Gold Medals in the Fairway Woods and Hybrids categories. The newRAZR X Black Fairway Woods earned a Gold Medal and received a 5-star Performance rating. “Itinspires confidence at address, and it sounds great when you catch it off the grass,” said one panelist.RAZR X® and RAZR X Tour® Hybrids were also awarded with a Gold Medal and drew the followingpraise from Golf Digest: “It’s Callaway’s best hybrid ever.”Overall, Callaway and Odyssey won an industry-leading 16 Golf Digest Hot List Medals. The full list ofdistinguished products includes:GOLD MEDAL WINNERSDriversRAZR Fit *Editor’s Choice Recipient*Fairway WoodsRAZR X BlackHybridsRAZR X / RAZR X TourGame Improvement IronsRAZR X BlackRAZR XSuper Game Improvement IronsRAZR XFRAZR X HLBlade PuttersOdyssey Metal-XMallet PuttersOdyssey Metal-XSILVER MEDAL WINNERSDriversRAZR X Black- more -Callaway and Odyssey 2012 Products Top Golf Digest’s “Hot List” – Page 3Fairway WoodsRAZR FitHybridsRAZR X HLPlayers IronsRAZR X TourWedgesCallaway® ForgedBlade PuttersProType Tour SeriesMallet PuttersProType Tour SeriesHigh-resolution images of Callaway Golf products are available for download via the Media Centerportion of Callaway Golf’s website: www.callawaygolf.com/presscenter.About Callaway GolfThrough an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) createsproducts and services designed to make every golfer a better golfer. Callaway Golf Companymanufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, underthe Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countriesworldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.# # #

titleist-bv-sm4-wedges-featured

NEW Vokey Design SM4 Wedges by Titleist

Available in golf shops late November 2011.

Precise shots require precision technology, and the technologically advanced fourth generation Titleist Vokey Design® Spin Milled™ (SM4) wedges from master craftsman Bob Vokey define the standard for wedge performance.

Bob’s extensive testing, both in the workshop and with the world’s best players, has resulted in wedges that produce more spin and control thanks to entirely re-engineered grooves and tighter scoreline spacing. And with a larger number of tour proven loft and bounce combinations, there are more ways to hit it close than ever before.

Click Here to Pre-Order

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10-19-2011-scga-renewal

2012 Birdie Savings Card + SCGA Handicap is HERE!!!

We have been working hard on putting together the best Birdie Savings Card offering to date. We are proud to announce the launch of the all new 2012 Birdie Savings Card.We hope you enjoy these improved benefits!

Click HERE to BUY/RENEW.

Save Over $1000 On Green Fees

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Oak Creek San Juan Hills Shorecliffs
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Robinson Ranch Glen Annie Soule Park
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Rustic Canyon Moorpark Tierra Rejada
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Menifee Lakes CrossCreek Los Serranos North
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Los Serranos South Links at Summerly Oak Valley
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Golf Club of Rancho CA Yucaipa Valley Ashwood
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General Old Whispering Lakes Oak Quarry
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Journey at Pechanga Champions Club at Retreat Golf Club at Glen Ivy
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The Legends
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Palm Springs Partner Courses
Westin Mission Hills Shadow Hills Cathedral Canyon
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Desert Dunes
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San Diego Partner Courses
The Crossing at Carlsbad Rancho Bernardo Inn Twin Oaks
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Oaks North Arrowood Reidy Creek
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Woods Valley Mt. Woodson Salt Creek
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Escondido C.C. Fallbrook C.C. Steele Canyon
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Twin Oaks Carlton Oaks .
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Adams-Golf-Release---Idea-a12OS

Adams Golf Takes the Next Step in Hybrid Technology…

With the Introduction of the Idea a12 OS Hybrid Irons and the Idea a12 Hybrids.

PLANO, TEXAS, September 16, 2011 – Adams Golf (Nasdaq: ADGF), the category leader in hybrid iron technology, today introduced the best performing and easiest-to-hit hybrid iron set ever – the Idea a12 OS Irons.  The a12 OS Irons feature deep undercut cavity-back irons, redesigned Transitional Hybrids (patented) as well as hybrids utilizing Velocity Slot Technology for the first time.  These fine clubs will be available at select retailers beginning early October.

The newest generation of the Idea family, the Idea a12 OS hybrid irons are built with ultra thin faces, perimeter weighting and low CG’s throughout the set.  For the first time in a hybrid club, the Idea a12 OS hybrid utilizes Velocity Slot Technology to produce a spring-like effect across the entire face, which improves forgiveness and increases launch angle without increasing spin; this combined with the ultra thin face produces higher ball speeds increasing distance.  The Idea a12 OS set also includes redesigned Transitional Hybrids with a “Truss Back” design allowing more weight to be distributed to the perimeter of the club lowering the center of gravity making them optimally suited for bridging the gap between the hybrids and the deep undercut cavity-back irons of the set.

“Engineers have long been trying to increase launch angle and ball speed without increasing spin rate with little success,” said Michael Vrska, Director of Product Development at Adams Golf. “However, the spring-like effect produced across the entire face by the Velocity Slot Technology does just that, giving golfers increased distance, optimized launch and improved forgiveness.”

The standard men’s and senior sets are composed of three hybrids (4, 5, 6) featuring Velocity Slot Technology, two patented Transitional Hybrids (7, 8 ) with the “truss back” design, and three deep undercut cavity-back irons (9, PW, GW).  The set utilizes Grafalloy Pro Launch Blue graphite shafts or True Temper Performance steel shafts and Adams Tour Elite grips produced by Lamkin.  The Idea a12 OS set will have an MSRP $699.99 with steel shafts and $799.99 with graphite shafts and will be available in both right and left handed.  The set can be tailored to a specific player’s needs by adding additional hybrids (2, 3, 7), transitional hybrids (5, 6), or irons (SW, LW) through custom order.

Adams Golf also developed the Idea a12 OS Irons for women.  While utilizing the same technologies found in the men’s sets, the Women’s Idea a12 OS Irons were built with dedicated tooling and modified specs to make them better performing for women golfers.  The standard women’s set is composed of three hybrids (4, 5, 6), two patented Transitional Hybrids (7, 8), and three cavity-back irons (9, PW, SW).  The women’s set has a sandstone finish and utilizes a matching Idea Ultra-Lite High Launch graphite shaft.  The Women’s Idea a12 OS will have an MSRP of $799.99.  The women’s set can also be tailored to a specific golfer’s needs by adding additional hybrids (3, 7) or cavity-back irons (GW, LW).

PRE-ORDER Today! Click on image below.

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09-14-2011-cobra-long-tom-driver-pre-order-email

Built 4 Explosive Distance!

During World War II, the United States Army used massive 155 mm Gun M1 cannons that could hit enemy targets with a 94-pound shell from 14 miles away. Nicknamed “Long Tom,” they were serious heavy hitters. This fall, Cobra Golf will release two new drivers inspired by those cannons—the Long Tom and the limited-edition Long Tom RAW—for golfers who want serious firepower on the tee.

Measuring four feet in length (the USGA length limit is 48” for all clubs except putters), the face of each Long Tom driver is made from a new titanium alloy that is stronger than previous materials used by Cobra. This alloy makes the face thinner, and in the process, creates 20 grams of discretionary weight that has been redistributed low and deep in the 460-cc head. This discretionary weight lowers the center of gravity and helps to create a higher launch and, according to Cobra, more distance.

Like last season’s S3 driver family, Long Tom drivers also feature an elliptically shaped sweet spot that helps to maintain ball speed on shots hit in the low-heel and high-toe areas, where Cobra says players mis-hit most often.

Weighing in at a scant 269 grams, the Long Tom will come standard with a Grafalloy Blackbird shaft. Grafalloy says that a unique black paint on the Blackbird improves aerodynamics. Even the club’s grip, a Winn Ultra Light/Shorty, is geared toward adding yardage—it’s so small that you can’t choke down on the club!

PRE-ORDER Yours Today!

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