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American Dream – How Edwin Watts turned a small pro shop into a golf equipment dynasty

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In 1968, Edwin Watts was a 23-year-old assistant professional at a municipal golf course in Fort Walton, Fla., when he was suddenly handed the head professional job. At the time, there wasn’t a great deal of golf in the region, located on the Florida Pan handle about half way between Tallahassee and Mobile, Ala. There were even fewer places to purchase golf equipment. So the young Watts decided to try and take the small pro shop that he inherited along with his new job to the next level. It worked. By the time Watts sold his company in 2003, it had grown to approximately 65 stores spread across the south eastern portion of the United States. Today, Edwin Watts Golf still bears its founder’s name, but it’s now an integral component of Worldwide Golf Shops, which purchased the chain in its largest acquisition to date in December, 2013. “Edwin thought something was missing in the area,” said Kerry Kabase, a Worldwide Golf Shops consultant who began working for Watts in 1978. “He wanted something that not only offered a good selection of clubs, but also apparel and shoes, basically a full service golf shop. that concept hadn’t really taken off yet.” Watts’ shop grew and he gradually came to the realization that a golf store didn’t have to be located on a actual golf course, but could be housed in a stand-alone building. He and his brother opened up another shop in Memphis, Tenn., and then “started picking off areas in the southeast, one at a time,” Kabase said. “It was a slow process because he wasn’t that financed, but when he had enough money to open, he did. And they turned out to be very successful.” By the time Watts sold the company to a private equity firm in 2003, it had grown to dozens of stores, Kabase said. Though Edwin Watts Golf is now part of Worldwide Golf Shops (it currently has 48 stores from Texas to Florida and as far north as Missouri) Kabase said it was a perfect marriage. And what of the man whose name is still affixed to the brand? He’s still around and still making a difference in golf. Kabase said that several years ago, a golf course in Watts’ community was about to be sold to a developer who was going to build on it. Watts got a group of friends together and decided to buy it. “They figured they would buy it themselves and keep the course in the neighborhood,” and Kabase of Shalimar Pointe Golf Club. “And it’s never been more successful.”

Visit www.Edwinwattsgolf.com for your golf needs!

Vapor Family

Nike’s new line of Vapor irons get a big boost with input from Tiger and Rory

Few major golf manufacturers had such an interesting route to prominence than Nike Golf. For 30 years, Nike was known for one thing: it made shoes, focusing heavily on high performance athletic footwear. It began producing golf shoes in 1986, but didn’t leap into the golf equipment market until 2000, helped in no small part by signing Tiger Woods to an exclusive deal. Since that time, the company’s balls and clubs have helped it become a major player in the golf industry and its latest line of Vapor irons is the most recent example of the company’s dedication to high performance and technological innovation. With blessings from both Woods and the world’s current No. 1 player, Rory Mcilroy, the Vapor iron’s replace Nike’s Covert line. Lighter in weight, with a center of gravity moved to the center of the club face, Vapor has a much thinner face than its predecessor, resulting in Nike’s most precise, longest and most forgiving iron to date.

“The lightweight design helps golfers generate more club speed, the ultra-thin, ultra-fast face creates faster ball speeds, and moving the center of gravity to the center of the face makes the club more stable,” said Rowdy Bank, General Manager of The Golf Mart in San Diego. The three models — Vapor Speed, Vapor Pro Combo, and Vapor Pro are each built for golfers at different stages of their game. Both McIlroy and Woods had input in the design process, but it was the research and development team at Nike Golf that figured how to implement the ideas. “My favorite feature of these clubs is the Vapor’s clean aesthetics, which is a departure from the Covert line,” Bank said. “They feel great, as well.”

LATE-NIGHT TEE TIME

Tiger Woods and Rory McIlroy recently appeared on The Tonight Show Starring Jimmy Fallon to tout Nike’s new Vapor irons and that’s when the fun began.

The Waste Management Phoenix Open, “The Greatest Show on Grass”

Waste Management 2The biggest names in golf will take the stage this weekend in TPC Scottsdale Arizona for the second stop of the West Coast swing. Even Tiger Woods will be competing after a “not so good” season last year with back surgery and a complete remake of his game. With the announcement of Tiger playing this year, the crowd expectancy is due to triple or quadruple over last year’s turn out. Rory and Tiger will be in full swing with their new complete Nike Vapor series of golf equipment that has officially launched in-stores this weekend. Find a store near you.

Here are a few of the new products you will see in play at the Waste Management event:

+ FJ Hyperflex – Eric Compton was spotted wearing this FootJoy Hyperflex shoe during practice rounds. Check out more on these innovative shoes here: http://www.worldwidegolfshops.com/hyperfelx/Search

FJ, Footjoy, Hyperflex, Eric Compton

Footjoy Hyperflex Shoe

wmpo

 

Tiger Woods was seen lacing up his new Nike Golf TW15 shoes during a practice round  (Available soon at www.worldwidegolfshops.com)

Tiger Woods, TW15

Callaway Chrome soft – Phil Mickelson recently announced that he has changed his golf ball. Phil has never been afraid of making equipment changes and says the new Callaway Chrome Soft is the ball for him.Callaway, Chrome Soft,

Click here to view the new Callaway Chrome Soft Balls

 

 

ENTER OUR VAPOR TWITTER CONTEST::

Go to THE Edwin Watts Golf’s Twitter and Favorite/Share the picture of a Nike Golf Tall Tour Visor and a green Performance Polo and you can WIN!!!  Twitter —> https://twitter.com/edwinwattsgolf <— Waste Management

Nike Vapor Contest - Enter Now

Nike Vapor Contest – Enter Now

 

Bill Haas Wins Humana Challenge

Bill Haas Wins 2015 Human Challenge

Bill Haas Wins 2015 Human Challenge

“It felt like a train wreck all coming together,” Haas said.

Leading by a stroke on the final hole Sunday in the Humana Challenge, Haas flew the right bunker with his drive and the ball trickled left and stopped on the ledge of the front lip.

“I could see from the tee where it ended up and I was shocked,” Haas said.

Haas came up with an imaginative escape, conjuring memories of the shot he splashed out of the water to 3 feet in his playoff victory in the 2011 Tour Championship,