Nike’s new line of Vapor irons get a big boost with input from Tiger and Rory
Few major golf manufacturers had such an interesting route to prominence than Nike Golf. For 30 years, Nike was known for one thing: it made shoes, focusing heavily on high performance athletic footwear. It began producing golf shoes in 1986, but didn’t leap into the golf equipment market until 2000, helped in no small part by signing Tiger Woods to an exclusive deal. Since that time, the company’s balls and clubs have helped it become a major player in the golf industry and its latest line of Vapor irons is the most recent example of the company’s dedication to high performance and technological innovation. With blessings from both Woods and the world’s current No. 1 player, Rory Mcilroy, the Vapor iron’s replace Nike’s Covert line. Lighter in weight, with a center of gravity moved to the center of the club face, Vapor has a much thinner face than its predecessor, resulting in Nike’s most precise, longest and most forgiving iron to date.
“The lightweight design helps golfers generate more club speed, the ultra-thin, ultra-fast face creates faster ball speeds, and moving the center of gravity to the center of the face makes the club more stable,” said Rowdy Bank, General Manager of The Golf Mart in San Diego. The three models — Vapor Speed, Vapor Pro Combo, and Vapor Pro are each built for golfers at different stages of their game. Both McIlroy and Woods had input in the design process, but it was the research and development team at Nike Golf that figured how to implement the ideas. “My favorite feature of these clubs is the Vapor’s clean aesthetics, which is a departure from the Covert line,” Bank said. “They feel great, as well.”
LATE-NIGHT TEE TIME
Tiger Woods and Rory McIlroy recently appeared on The Tonight Show Starring Jimmy Fallon to tout Nike’s new Vapor irons and that’s when the fun began.
The biggest names in golf will take the stage this weekend in TPC Scottsdale Arizona for the second stop of the West Coast swing. Even Tiger Woods will be competing after a “not so good” season last year with back surgery and a complete remake of his game. With the announcement of Tiger playing this year, the crowd expectancy is due to triple or quadruple over last year’s turn out. Rory and Tiger will be in full swing with their new complete Nike Vapor series of golf equipment that has officially launched in-stores this weekend. Find a store near you.
Here are a few of the new products you will see in play at the Waste Management event:
Tiger Woods was seen lacing up his new Nike Golf TW15 shoes during a practice round (Available soon at www.worldwidegolfshops.com)
Callaway Chrome soft – Phil Mickelson recently announced that he has changed his golf ball. Phil has never been afraid of making equipment changes and says the new Callaway Chrome Soft is the ball for him.
Tiger Woods won at Torrey on Monday for his 75th career win in a fog-lengthened five-day Farmers Insurance Open.
On Sunday / Monday he shot a 72 (39 on the back nine) for a -14 total (he was -18 at one point), defeating closest competitors, Brandt Snedeker and Josh Teater by just four strokes.